{"title":"Prada","description":"\u003cp\u003eIn 1913, brothers Mario and Martino Prada formed Fratelli Prada, a fashion house in Milan, Italy, that sold leather goods and imported British steamer trunks and handbags. Despite the brothers’ staunch belief that women had no part in the workings of a business, it was not Mario’s son, but instead his daughter Luisa who took control of the business as his successor years later. She would remain in this role for the next 20 years. Luisa’s daughter, Miuccia, joined the family business, now known simply as “Prada,” when she began making waterproof backpacks out of a nylon fabric called Pocone. Miuccia would eventually inherit the family business years later, in 1978. Around that same time, Miuccia met Italian leather goods trader Patrizio Bertelli, who encouraged her to stop selling British luggage and instead focus on designing and selling the company’s own bags. Bertelli was made Miuccia’s business partner shortly thereafter.\n\u003cbr\u003e \n\u003cbr\u003e Miuccia began to incorporate her own designs into the company, releasing her first line of totes and backpacks made of the durable Pocone fabric in 1979. Prada’s sales catapulted up to $450,000 as a result. Having already made a name for themselves in Milan, Miuccia and Bertelli expanded the company further, with locations in Florence, Paris, New York, and Madrid. The business itself also expanded with the launch of a new shoe line in 1984. A year later, Prada released their “classic Prada handbag,” which became an instant hit with its sleek lines, practical durability, and simple, though luxurious, elegance. \n\u003cbr\u003e \n\u003cbr\u003e Miuccia and Bertelli wed in 1987, and two years later the company launched a new women’s ready-to-wear collection. The collection included designs that utilized sleek lines and basic colors, but were made with extravagant fabrics. And unlike other designers of the time, who displayed their labels prominently on their designs, Prada’s logo was unassumingly simple, creating a sort of “anti-status” status for their company by suggesting that it was the quality of their designs, and not a fancy logo, that made their products sell. \n\u003cbr\u003e \n\u003cbr\u003e It was this inauspicious reputation along with the originality of their designs that made the Prada brand one of the most sought-after status symbols of the 1990s. According to New York Times writer Ginia Bellafante, the success of the Prada brand could be traced to the “working class” theme so apparent in its designs. Bellafante remarked that Prada designs perfectly reflected the “high-tech, IPO-driven early 1990s.” Interest in the brand was further heightened as Miuccia and Bertelli continued a cautious expansion of the business, making Prada products harder to find and therefore highly sought-after.\n\u003cbr\u003e \n\u003cbr\u003e In 1993, fashion executive Patrizio di Marco became president and CEO of Prada America, and was in this role until 1998. To catch the attention of fashion editors, Di Marco had Prada handbags displayed in the most prominent places of department stores. This strategy worked, and the success of the growing brand was reflected in the 31.7 million dollars in sales in the year 1998. \n\u003cbr\u003e \n\u003cbr\u003e The expansion of the business saw Prada flagship stores, designed by such acclaimed architects as Rem Koolhaas and Herzog \u0026amp; de Meuron, cropping up in various locations around the globe. In late 2008, a duplex megastore opened in Kuala Lampur. In Seoul, Korea, Prada opened the Prada Transformer, a structure that changes shape, with the use of cranes to rotate the building, based on its function. In 2009, a new Milan store was opened on Corso Venezia. This building, designed by architect Robert Bacciocci, housed the business’s “Made-to-Order” collection. Prada next opened its largest store in Dubai’s Mall of the Emirates in the year 2012. \n\u003cbr\u003e \n\u003cbr\u003e Prada continues to be one of the most fashion houses around the world. Known for the simple elegance of their design and their high-quality materials, Prada products have become international symbols of style and opulence. Celebrities and debutantes are often photographed striking a pose while clutching their favorite Prada handbag or Prada wallet.\u003c\/p\u003e","products":[{"product_id":"prada-spazzolato-rois-sfumato-monolith-55mm-derby-loafers-55-black-argento-1657845","title":"Spazzolato Rois Sfumato Monolith 55mm Derby Loafers 5.5 Black Argento","description":"This is an authentic pair of PRADA Spazzolato Rois Sfumato Monolith 55mm Derby Loafers size 35.5 in Black. 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These stylish loafers are crafted of black metallic leather with silver detailing and rubber soles.\n","brand":"Prada","offers":[{"title":"Default Title","offer_id":51950954610991,"sku":"1739957","price":805.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/5c7055c7a29ad64a0ddee1e375a19ff1.jpg?v=1764848188"},{"product_id":"prada-vitello-soft-chain-flap-bag-black-1744023","title":"Vitello Soft Chain Flap Bag Black","description":"This is an authentic PRADA Vitello Soft Chain Flap Bag in Black. This chic shoulder bag is crafted of smooth calfskin leather. The bag features a silver chain link shoulder strap with a leather adjustable should pad. This double sided flap opens to a brown leather interior with a central partition pocket. This is an excellent bag for day or evening with the stylish sophistication of Prada!    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They feature black stacked rubber platform soles, a crossover straps, and removable pouches.","brand":"Prada","offers":[{"title":"Default Title","offer_id":51967659639087,"sku":"1740130","price":895.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/21f264083a6f73db16a3adcf3694be57.jpg?v=1768329100"},{"product_id":"prada-canapa-small-logo-tote-peonia-1746599","title":"Canapa Small Logo Tote Peonia","description":"This is an authentic PRADA Canapa Small Logo Tote in Peonia. This stylish tote is crafted of sturdy denim in pink. It features a large white Prada logo on the front, top handles, optional shoulder strap, and polished brass hardware. The top is open to a matching denim interior with zipper and patch pockets.","brand":"Prada","offers":[{"title":"Default Title","offer_id":51979918770479,"sku":"1746599","price":450.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/dcbe94c2f90fe22ea32541b6d660e84a_66b2ab70-f931-4afb-a229-31daebcf1cdb.jpg?v=1764847775"},{"product_id":"prada-snakeskin-fur-belt-80-32-cherry-bego-1748355","title":"Snakeskin Fur Belt 80 32 Cherry Bego","description":"This is an authentic PRADA Snakeskin Fur Belt size 80 or 32 in Cherry Bego. This stylish belt is finely crafted of fur and snakeskin leather. The belt features silver hardware and a fur belt buckle in red. 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The belt features silver hardware and a red fur buckle.","brand":"Prada","offers":[{"title":"Default Title","offer_id":51983160508719,"sku":"1748354","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/f63161d7962db4bf427ac2b2d17b447e.jpg?v=1764847656"},{"product_id":"prada-re-nylon-padded-large-traveller-black-1746435","title":"Re-Nylon Padded Large Traveller Black","description":"This is an authentic PRADA Re-Nylon Padded Large Traveller in Black. This shoulder bag is constructed of black recycled nylon with black leather and silver hardware accents. The bag features a black leather adjustable strap. The top opens to a black fabric interior with a middle compartment, zipper and pockets.","brand":"Prada","offers":[{"title":"Default Title","offer_id":51996062417199,"sku":"1746435","price":1360.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/814f264ba50dd3226c68e770b6a2001c.jpg?v=1764847787"},{"product_id":"prada-tessuto-nylon-montagna-double-buckle-backpack-black-1740076","title":"Tessuto Nylon Montagna Double Buckle Backpack Black","description":"This is an authentic PRADA Tessuto Nylon Montagna Double Buckle Backpack in Black. This stylish backpack is crafted of tessuto nylon in black. The backpack features adjustable nylon shoulder straps, a nylon top handle, a facing zipper pocket, and a crossover flap with silver buckles. This opens the bag to a black nylon interior with a zipper pocket.","brand":"Prada","offers":[{"title":"Default Title","offer_id":51997913350447,"sku":"1740076","price":1090.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/65e7f9a94e742739f14c161d673381d9.jpg?v=1764848184"},{"product_id":"prada-re-nylon-metal-triangle-logo-headband-black-1750319","title":"Re-Nylon Metal Triangle Logo Headband Black","description":"This is an authentic PRADA Nylon Re-Nylon Headband in Black. This headband is crafted of black nylon featuring a gold triangle Prada logo.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52004936745263,"sku":"1750319","price":355.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/c1d72d618eadca09cc9d5c2beb2543fa.jpg?v=1764847534"},{"product_id":"prada-nylon-re-edition-2005-shoulder-bag-black-1751233","title":"Nylon Re-Edition 2005 Shoulder Bag Black","description":"This is an authentic PRADA Nylon Re-Edition 2005 Shoulder Bag in Black. This petite messenger bag is crafted of fine nylon in black with matching black saffiano leather trim and silver hardware. The set features an adjustable black nylon shoulder strap, an optional silver chain-link strap, and a removable coin purse. The top zipper opens to a black Prada monogram jacquard fabric interior.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52009365766447,"sku":"1751233","price":985.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/143917768c6a5ffbb4d03dcb1250a050.jpg?v=1764847467"},{"product_id":"prada-jacquard-saffiano-triangolo-symbole-embroidered-large-tote-black-corda-1758105","title":"Jacquard Saffiano Triangolo Symbole Embroidered Large Tote Black Corda","description":"This is an authentic PRADA Jacquard Saffiano Triangolo Symbole Embroidered Large Tote in Black and Corda. This large tote is crafted of woven jacquard fabric with black leather trim. The bag features rolled fabric top handles and an open top revealing a black monogrammed jacquard interior with a patch and zippered pocket.\n","brand":"Prada","offers":[{"title":"Default Title","offer_id":52025174786351,"sku":"1758105","price":1695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/16dfc83fd839de7a80bc61599551c670.jpg?v=1764846970"},{"product_id":"prada-re-nylon-saffiano-belt-bag-black-1758669","title":"Re-Nylon Saffiano Belt Bag Black","description":"This is an authentic PRADA Re-Nylon Saffiano Belt Bag in Black. This chic belt bag is crafted of recycled nylon fabric in black and a Prada triangle logo. The bag features a long zipper front pocket and a black nylon belt with polished silver hardware. The top zipper opens to a black fabric interior with a zipper pocket.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52025473564975,"sku":"1758669","price":1295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/2a39b2e39e028fb5b99820f4ddbe3a34.jpg?v=1764846928"},{"product_id":"prada-spazzolato-triangle-50mm-loafers-41-white-1758308","title":"Spazzolato Triangle 50mm Loafers 41 White","description":"This is an authentic pair of PRADA Spazzolato Triangle 50mm Loafers size 41 in White. These loafers are crafted of smooth white calfskin leather with white enamel Prada logos on the vamp and white rubber soles.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52042169188655,"sku":"1758308","price":760.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/a08fd09ac5297ffafe6963150f72f856.jpg?v=1764846948"},{"product_id":"prada-saffiano-tessuto-nylon-mini-bucket-crossbody-bag-black-1756952","title":"Saffiano Tessuto Nylon Mini Bucket Crossbody Bag Black","description":"This is an authentic PRADA Saffiano Tessuto Nylon Mini Bucket Crossbody Bag in Black. This bag is crafted of black nylon with gold-plated hardware and black leather trim. It features a front zippered pocket, leather top handle, and removable adjustable leather crossbody strap. The top drawstring opens to a black logo jacquard fabric interior.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52042356261167,"sku":"1756952","price":1045.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/d7ac2d3ccd12ad84e3a6fd398f99d4f0_71811503-c5dc-436d-bbc1-399fde1d108f.jpg?v=1764880334"},{"product_id":"prada-scamosciato-darling-shoulder-bag-cacao-1761096","title":"Scamosciato Darling Shoulder Bag Cacao","description":"This is an authentic PRADA Scamosciato Darling Shoulder Bag in Cacao. This bag is crafted of suede leather in brown. It features top handles, an optional shoulder strap, and an enameled gold metal triangle logo on the front. The top zipper opens to a Prada jacquard interior with a patch pocket.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52046723842351,"sku":"1761096","price":2425.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/dcd69acc22bf1ca3a9b8c21d88cfe08b.jpg?v=1764846748"},{"product_id":"prada-spazzolato-cleo-adjustable-strap-shoulder-bag-white-1762176","title":"Spazzolato Cleo Adjustable Strap Shoulder Bag White","description":"This is an authentic PRADA Spazzolato Cleo Adjustable Strap Shoulder Bag in White. This chic shoulder bag is crafted of white smooth polished leather featuring silver hardware and an adjustable shoulder strap. The magnetic closure opens to a black Prada logo jacquard fabric interior with a leather patch pocket.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52046908326191,"sku":"1762176","price":1480.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/abfc75c7f43f73e9ff1f7a3ba7280609.jpg?v=1764846649"},{"product_id":"prada-re-nylon-saffiano-metal-triangle-logo-briefcase-black-1763351","title":"Re-Nylon Saffiano Metal Triangle Logo Briefcase Black","description":"This is an authentic PRADA Tessuto Nylon Saffiano Briefcase in Black. This stylish briefcase is crafted of fine tessuto nylon in black. The bag features tall rolled leather handles, an optional shoulder strap, and silver hardware. The top zippers open to a spacious Prada jacquard interior.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52047036547375,"sku":"1763351","price":1960.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/826efcc5ec4a9285f72e519e7da65985_4de46fc4-7948-42f7-bba0-3b817c5b849b.jpg?v=1764846577"},{"product_id":"prada-soft-calfskin-arque-shoulder-bag-black-1748147","title":"Soft Calfskin Arque Shoulder Bag Black","description":"This is an authentic PRADA Soft Calfskin Arque Shoulder Bag in Black. This chic Prada handbag is beautifully crafted of soft calfskin leather in black. The crossbody bag features a matching shoulder strap and a zip top that opens to a black nappa leather interior with a patch pocket.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52051066028335,"sku":"1748147","price":2965.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/cc08706087d0688faf52945e95c3b574.jpg?v=1764880373"},{"product_id":"prada-saffiano-shearling-triangle-mini-pouch-orchidea-1757046","title":"Saffiano Shearling Triangle Mini Pouch Orchidea","description":"This is an authentic PRADA Saffiano Shearling Triangle Mini Pouch in Orchidea. This stylish bag is crafted of saffiano calfskin leather and shearling in pink. The bag features a smooth leather shoulder strap and gold chain handle. The top zipper opens to a matching Prada monogram fabric interior with card slots.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52053023555887,"sku":"1757046","price":1250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/272517737ffca80f802b2657c4448051.jpg?v=1764847053"},{"product_id":"prada-camoscio-darling-shoulder-bag-cocoa-brown-1765295","title":"Camoscio Darling Shoulder Bag Cocoa Brown","description":"This is an authentic PRADA Camoscio Darling Shoulder Bag in Cocoa Brown. This bag is crafted of suede leather in brown. It features side pockets, an optional shoulder strap, and an enameled gold metal triangle logo on the front. The top zipper opens to a Prada jacquard interior with a patch pocket.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52057920700719,"sku":"1765295","price":2765.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/c4c0a268104c9e34357f08615ca9441c.jpg?v=1764846451"},{"product_id":"prada-vitello-triangle-ankle-boots-365-cognac-1772423","title":"Vitello Triangle Ankle Boots 36.5 Cognac","description":"This is an authentic pair of PRADA Vitello Triangle Ankle Boots size 36.6 in Cognac. These boots are crafted of brown calfskin leather with interior side zippers, exterior enamel Prada logos, and 2.5-inch block heels.","brand":"Prada","offers":[{"title":"Default Title","offer_id":52108077465903,"sku":"1772423","price":950.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/files\/76ca47b6afcba8835c7f1ea50ae01ebd.jpg?v=1765468086"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/3186\/7695\/collections\/PRADA_Tessuto_Nylon_Mini_Re-Edition_2000_Bag_Black_5be66589-e735-4b05-aae5-a961df5bcbdb.jpg?v=1750544998","url":"https:\/\/www.fashionphile.co.uk\/collections\/prada.oembed","provider":"FASHIONPHILE","version":"1.0","type":"link"}